Lead Management
Every lead.
More context.
Bring every inquiry into one clear view, with the shopper’s story and the details to take the next step.
A clearer inbox. A better place to begin the conversation.
A clearer place for every conversation.
Keep the person at the center, then put the submissions, ownership, and progress around them.
An inbox that
organizes itself.
Submissions are grouped by contact instead of left as one long list. See the person, their related inquiries, their status, and who owns the next step, all together.
Put every contact with the right person.
Assign a contact to someone on your team so ownership stays clear and the next follow-up has a name attached to it.
Know where every conversation stands.
Give contacts a clear status as they move from a new inquiry to an active conversation and beyond.
Know the path they took.
See what each contact explored before reaching out, so your next conversation starts with something useful.






Vehicles viewed
See which vehicles held their attention, for how long, and what action they took.
Searches performed
See their text searches and the filters they used to narrow the inventory.
Pages viewed
Follow the visit in order, or group pages by visits and time spent.
Is the Summit Cross AWD still available?
Yes. It is currently available. Would you like to schedule a test drive?
Saturday morning would work.
AI assistant chats
Review the conversations this contact had with your AI customer assistant.
Unfinished applications
The application stopped.
Your follow-up doesn’t have to.
When a shopper starts a finance application but leaves before submitting, keep the contact details and vehicle of interest as a standard lead your team can follow up with.
- Keep the details they already shared
- Turn the partial application into a contact
- Give your team a useful next conversation
A little more
about your leads.
From first inquiry
to the next conversation.
How are submissions organized?
Dealer Shock groups submissions by contact, so finance applications, test drives, trade-ins, and vehicle inquiries from the same shopper stay together instead of appearing as disconnected form entries.
Can I assign a contact to someone on my team?
Yes. Assign a contact to a salesperson or team member so ownership is clear and everyone knows who is responsible for the next follow-up.
Can I update a contact’s status?
Yes. Contact statuses give your team a simple way to show where each conversation stands and keep the inbox focused on what needs attention next.
What activity can I see for a contact?
You can review the vehicles they viewed, how often and how long they viewed them, saved vehicles and form activity, inventory searches and filters, page visits, and their AI Customer Assistant conversations.
Can I see a shopper’s path through the website?
Yes. Review page visits in timeline order to follow the journey step by step, or group activity by page to compare visits and time spent.
What happens when someone leaves a finance application unfinished?
Dealer Shock keeps the contact details and vehicle of interest they already provided, then creates a standard lead your team can follow up with.
Make every lead
more useful.
One organized inbox.
More context for every conversation.

