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Dealer Shock
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AI Dealer Site

Your dealership.
A standout
first impression.

A website that looks like you, works for your shoppers, and connects to the tools that keep your dealership moving. Custom branding, beautiful media, and your everyday dashboard, together.

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Starting at $199/mo

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A mobile dealership experience, from the first impression to finding your next vehicle.
A website built around your dealershipConnected inventoryYour everyday dashboard

AI Dealer Site

A website that’s yours.
A platform that’s with you.

Your dealership has a personality, a reputation, and a way of doing things. Your website should feel like a natural extension of that, from the first impression to the car a shopper falls in love with.

AI Dealer Site brings your brand, your inventory, and the path to your next lead together in one carefully built experience.

We take care of the website and the creative details that make it yours. Custom branding, imagery, and helpful shopping tools give your customers more reasons to explore and more ways to get in touch.

Behind it all is your Dealer Shock dashboard: one place to manage inventory, follow up with leads, and see how your website is working for you.

Open MacBook and iPad displaying the Revo Motors dealership website

Beautiful at every size

From the first look on a phone to a closer look on a laptop, your dealership always feels like you. Beautiful imagery, clear vehicle details, and effortless browsing—on every screen.

Built to stand out.

A different look for every kind of dealership.

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Search Engine Optimization

Get found.
Before they find
someone else.

Put your dealership in the path of shoppers already looking. AI-enhanced SEO connects your inventory, your services, and the communities you serve with the searches that matter.

Beautifully Branded Websites

Your dealership.
In every detail.

A website built around your store, not a borrowed identity. We refine your branding—or create it—then bring your dealership to life with custom imagery and copy that tells your story.

Search Results Pages

Less searching.
More finding.

Help shoppers go from your whole lot to their next car. A clear search results page pairs useful filters with vehicle previews that make browsing feel effortless.

Vehicle Details Pages

Every detail.
One clear
next step.

Give every vehicle a page that does it justice. Photos, features, and the details buyers want come together with a direct path to financing.

Step-by-step Forms

A big next step.
Made easy.

A finance application should feel like progress. Clear, manageable steps help shoppers get started without facing one overwhelming form.

SEARCH ENGINE OPTIMIZATION

SEO that helps shoppers find you.

Put your vehicles, services, and dealership in front of shoppers searching for their next car. Thoughtful content and Local Reach pages give them more ways to discover you.

Show up in search.

Give search engines a clearer picture of your dealership, your inventory, and the shoppers you serve.

Illustrative search result.

Content built for search.

Clear, relevant copy connects your inventory, services, and communities with the terms shoppers search for. Written for people, with search engines in mind.

Find your next car

Used cars near Pittsburgh

A sedan on a winding road

Your next chapter starts close to home.

Explore used cars for Pittsburgh drivers at Riverside Motors. Find a vehicle that fits your everyday, with a local team ready to help you take the next step.

Find the right fit for your next adventure. Our team is here to make your visit feel easy, from your first question to your next set of keys.

More places. More ways to find you.

Local Reach pages pair the vehicles and services you offer with the nearby places shoppers search for. Each page gives them a relevant path to your dealership.

Explore Local Reach
INVENTORY SEARCH

More ways to find the right vehicle.

By budget, by name, or by the details that matter. Give every shopper an easier way into your inventory.

Max monthly payment$200/mo

Browse by monthly payment.

Start with a monthly budget. Shoppers can compare estimated payments alongside vehicle prices and find options that fit.

Search your inventory.

Turn a vehicle in mind into a place to start. A clear, easy-to-find search helps shoppers get straight to what interests them.

Filter down to every detail.

Go beyond make, model, and price. With filters for every vehicle detail, shoppers can narrow their search to exactly what matters to them.

CUSTOMER INTERACTIONS

Help shoppers take the next step.

From a quick question to a completed application, make it easier for shoppers to connect with your dealership.

AI Customer
Assistant.

Give shoppers helpful answers about your vehicles, hours, financing, trade-ins, and what comes next while their interest is fresh. Every conversation stays connected, giving your team useful context when it is time to follow up.

Helpful answers. Useful context for your team.
Vehicle features
Riverside MotorsYour AI sales assistant
Today, 9:41 AM

Does this one have heated seats?

Delivered
Riverside assistantAI

Yes! The Crestline Touring has heated front seats, all-wheel drive, and a panoramic roof. A little more comfort for every drive.

Crestline Touring AWDAVAILABLE
Crestline Touring AWDAWD traction · Heated seats · Panoramic roofView vehicle

Want a closer look? I can help you plan a test drive.

Step-by-step forms.

A few details at a time. Break longer applications into clear, manageable steps that keep shoppers moving forward.

Forms that fit your dealership.

Choose the fields you need and arrange them your way. Collect the right details for the way your team works.

WEBSITE ANALYTICS

Understand every visit.

See how shoppers find your website, what holds their attention, and where they go next. A clearer picture, right in your dashboard.

Total page views6,650
Total users1,284
Page viewsUsers
Total page views6,650
Total users1,284
Page viewsUsers

Page views & total users

See how many people visit your website and how much they explore. Follow the trends over time.

Traffic sources

Know what brings shoppers to your website, from Google and social media to your inventory listings.

Engagement time & rate

Look beyond the visit. See how long shoppers spend on your site and how often they engage.

  1. Homepage2,907 views
  2. Vehicle inventory1,492 views
  3. Finance application844 views
  4. Crestline Touring AWD657 views
  5. Trade-in estimate438 views

Top pages

Find the pages that draw the most attention, from your inventory to your finance application.

THIRD-PARTY INTEGRATIONS

Your website.
Connected to your tools.

Bring the tools you already use into your website—from vehicle history and financing to messaging, marketing, and analytics.

Integrations include CarFax, CarGurus, Kelley Blue Book, Experian AutoCheck, Edmunds, Capital One, Auto Ops, AutoRaptor, ClearCar, Monroney, Hotjar, Podium, ShopGenie, SimpSocial, Spyne, Tecobi, Upstart.

Your new website.
Three simple steps.

You bring the dealership. We handle the website.

  1. Sign up.

    Create your account and tell us a little about your dealership. We’ll take it from there.

  2. Our team gets to work.

    We get to know your dealership, research your market, and build a website that feels like you.

  3. Launch your new site.

    Your dealership’s next chapter goes live. A new home for your inventory, ready for your next customer.

A better website.
A clear monthly price.

Two plans, one connected platform. Start with the essentials, or add custom branding, website media, and AI tools.

Explore all pricing
Most popular

Performance

A complete dealership website with custom branding and media, vehicle and contact insights, and AI tools to reach more shoppers.

$299per site / month
Sign UpRequest a Demo

What’s included

  • Everything in Starter
  • Custom branding & website media
  • Vehicle & contact insights
  • AI vehicle descriptions and automatic social posts
  • Local Reach pages
  • AI Customer Assistant (coming soon)

Starter

A professional website built with your supplied logos and media, plus the essential tools to manage inventory and leads.

$199per site / month
Sign UpRequest a Demo

What’s included

  • Website and inventory management
  • Lead management and general site analytics
  • Manual social posting tools

A little more
about your website.

The details behind
your next step.

What is included with AI Dealer Site?

Every AI Dealer Site includes a professional dealership website, inventory management and syncing, lead management, general website analytics, and manual social posting tools. The Performance plan adds custom branding and website media, vehicle and contact insights, AI vehicle descriptions, automatic social posting, Local Reach, the AI Customer Assistant (coming soon), and unfinished application recovery.

How is Starter different from Performance?

Starter is the lighter plan, built with the logos, photos, and videos you supply. Logo and media creation, custom vehicle overlays and placeholders, AI-enhanced SEO and Local Reach, the AI Customer Assistant (coming soon), AI vehicle descriptions, automatic social posting, vehicle and contact insights, and unfinished application recovery are part of Performance rather than Starter.

What if I don’t have a logo or professional photos?

With the Performance plan, we can create a logo or refine the one you have, and create or enhance website imagery and short videos. That can include AI-assisted storefront and aerial-style visuals based on your dealership. Custom vehicle overlays and branded placeholders are included, too.

Is pricing per website?

Yes. Starter is $199 per site per month and Performance is $299 per site per month. Your Dealer Shock account can manage multiple sites, with a plan selected separately for each one.

Can shoppers browse by monthly payment?

Yes. Shoppers can enter their desired financing information and filter vehicles by estimated monthly payment. Payment estimates also appear alongside the vehicle price, so they can compare options with their budget in mind. This is included in every website subscription.

Does the subscription include a dashboard?

Yes. Your website comes with the Dealer Shock dashboard for inventory management, lead management, and website analytics. Your inventory and website work together, and incoming inquiries have a place for your team to follow up.

Is hosting included?

Yes. Hosting and site management are included with your website subscription.

Is advertising included?

Managed Advertising is a separate service. Campaigns are scoped and priced around your market, goals, and budget. You can use the service with or without a Dealer Shock website subscription.